Thursday, May 02, 2013

H. Stern Jewelry - European Influence in Rio

Hans Stern, a German émigré, began to find success in the Rio de Janeiro when he entered the gemstone trading business at the age of 22. It was 1945 when he began and only a few years later in the early 1950s, his jewelry business was becoming known internationally. The secret to such young and powerful success was high quality gemstones that were unmatched, and a rigorous marketing plan that drew attention. The H. Stern Company is well known today in Brazil and around the world. In 1964, H. Stern jewelry earned the recognition of Time magazine calling the business "the king of diamonds and colored gems, capable of unveiling the personality hidden in every precious stone."
H. Stern Jewelry
This talented jeweler’s work is often found in high fashion magazines like Elle, Harper’s Bazaar, Marie Claire, Vogue, and In Style. His work does not require introduction, as it has Stern’s influence written all over it. His work is recognized worldwide. H. Stern jewelry was sold exclusively in H. Stern shops until 2003 when the company made deals with boutiques, department stores, and private jewelers to begin selling the brand on a wider scale. This expansion of business has made H. Stern’s work more readily available.
H. Stern jewelry is especially noted for highly colored gemstones. Brazil’s mines produce tourmaline, amethyst, topaz, citrine, and aquamarine. Stern’s work in these materials have popularized them the world over. Without his love of these stones, they would be far less known and loved today. Emeralds, rubies, and sapphires were the only colored stones used by renowned jewelry makers until Stern’s work hit the scene. He showed the world the possibilities of other stones. It was this niche market that made Stern so popular and successful so quickly.
H. Stern Diamond Earrings
H. Stern jewelry has remained successful because of the ability to bend with change. H. Stern has been able to anticipate trends and match demand. This has kept the company viable over the six decades of business. Designs have drawn inspiration from culture, architecture, music, fashion, and the arts. One of the more recent design collections is inspired by the whimsy of the film “Alice in Wonderland”. This collection is composed of unique rings that reflect the natural scenery and creatures of the Disney film. Rings feature trees, toadstools, dragons, the Cheshire cat, rose gardens, and topiaries. Other unique designs drew from Celtic influences, seasons, and the moon, sun, and stars.